Medical Affairs Launch Excellence

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Optimize cross-functional collaboration and engage with key stakeholders for the successful launch of a product

As the medical affairs and communications roles evolve, they have become essential to ensuring the successful launch of a product. It’s imperative for pharmaceutical, biotech, and medical device professionals to examine the pre-launch strategies, develop effective scientific, medical, and commercial communications, and build stakeholder partnerships. Medical Affairs holds responsibilities to support the commercialization process by bridging the product between the R&D Clinical Development Team to the Launch team for phase IV Clinical Development. Medical Affairs has obligations to support the commercialization process by bridging the product between the R&D Clinical Development Team to the Launch team for phase IV Clinical Development.

Due to the uncertainty surrounding Covid-19 pandemic, innovative engagement strategies must be quickly developed to adapt to this virtual world. The Launch Readiness for Medical Affairs and Communications Teams Summit will bring multiple stakeholders together, including medical affairs executives, payers, IDNs, and advocacy, to examine stakeholder engagement opportunities and overcome patient access challenges. Industry professionals will learn best practices in taking a structured approach to enhance medical affairs activities surrounding a launch and increase the knowledge and communications with thought leaders.

Launch Readiness for Medical Affairs &
Communications Teams Partner Content Hub


This hub provides access to partner content in a virtual environment that is easy to navigate, learn from, and share with peers and colleagues.

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2021 Featured Speakers

Sonal Bhatia, MD

Sonal Bhatia, MD
Pfizer
Vice President, North America Medical Lead, Rare Disease

Peter Goldberg, Ph.D.

Peter Goldberg, Ph.D.
UCB
Head of Medical Science Liaisons, East US; Rheumatolgy Medical Team

Damon Harrell

Damon Harrell
Alkermes
Vice President, Marketing, Psychiatry Franchise

Eddie Power

Eddie Power
Pfizer
Vice President, North America Medical Affairs, Hospital Business

Chirag Shah, PharmD, RPh

Chirag Shah, PharmD, RPh
Neurocrine Biosciences
Head of Strategic Publications and Medical Education

Kirk Taylor, MD

Kirk Taylor, MD
EMD Serono
Senior Vice President, Regional Medical Affairs, North America

Mark Wildgust, Ph.D.

Mark Wildgust, Ph.D.
Janssen
Vice President, Global Medical Affairs, Oncology

Alan Wright

Alan Wright
Roche
Chief Medical Officer

The Fierce Difference

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Expert Sessions

Ask questions, read speaker bios, chat; no one will shush you.
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Networking

Grab a snack and mingle with speakers and attendees in zoom breakout room.
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Partner Content Hub

Binge watch multimedia content direct from the exhibitors.
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Always On

Power went out? Had to walk the dog? Watch it again anytime for up to 6 months.
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Live Q&A

Portal to have your questions answered by our expert speakers!

Sponsoring Organizations